Purpose & Positioning

WYP man

‘What’s Your Point’ (TM) is simple way to to create synergy between business strategies using brand thinking.

WYP equation

What people say:

“Emma makes change happen! Her innovative and passionate approach to organisational change is infectious. She almost single-handedly improved the mind-set of an ICT group whose approach to service excellence was notoriously staid. She demonstrates a rare ability to work with senior leaders and those at the coal face and makes everyone feel part of decision making processes. Emma is gregarious, always engaging and as a communicator is without exception at the top of her game.” Paul Blowers, Information Security Manager, New Zealand Police

“Emma used her clear thinking and very positive engagement skills to excellent advantage and materially contributed to our strategy and market positioning. Emma is bright, articulate and brings clarity and sound process to her work.” John Perham Chairman, Crimestoppers

“Emma brought a great deal of expertise, insight, dedication, and enthusiasm to the team and led a comprehensive turn-around of our marcomms position. Outstanding work by a great leader and team player.” Gavin Valentine, Programme Director, State Services Commission