‘Mash n Hatch’ (TM) is a simple way to release powerful creativity from groups that do not often (or ever) work together.
Ideation meeting/conference format bringing together different departments and/or suppliers and/or external innovators to ‘mash-up’ thinking and create new ideas for marketing or NPD.
Key elements include:
- Insights/trends
- Mixed teams from diverse backgrounds
- A real business challenge
- Live ideation
- Dragons Den-style pitch
- Celebration